A Deep Dive into Keyword Research in 2024: A Comprehensive Guide

In this day and age, SEO makes one of the most important marketing venues in existence. You see, according to recent stats, Google performs 99,000 searches each and every second. The chances are that if your future customers are going to discover your brand, they are going to do that by typing relevant keywords into […]

Countertop Marketing Programs: Elevate Your Brand on Display

Introduction Welcome to a world where your brand takes centre stage—introducing “Countertop Marketing Programs: Elevate Your Brand on Display.” In this dynamic landscape, strategic marketing meets visual appeal, transforming countertops into powerful platforms for brand elevation. Explore innovative techniques, discover impactful strategies, and learn how to captivate your audience with compelling displays. Join us on […]

Influencer Marketing vs. Content Marketing: Choose the Right One for You

In today’s competitive environment content writing is probably the most cost-effective method to generating brand awareness for you. According to statista.com, Content marketing alone is going to generate revenues of $300 billion this year.  Now that we know about its potential one question that bothers us is whether content marketing or influencer marketing are the […]

Unveiling the Distinctions Between Email Marketing Specialists and General Marketers

In digital marketing, specialists and generalists play distinct yet crucial roles.  Among these roles, Email Marketing Specialists and General Marketers stand out as key players, each with unique skill sets and responsibilities. In this blog post, we will try to understand the critical disparities between these two roles, shedding light on the skills required for […]

Maximizing Digital Marketing for Lead Generation in the Construction Industry

No matter what sector of the construction industry you exist in, you’re probably aware of how highly competitive the market can be. From roofing contractors to landscaping professionals, there are tons of construction businesses that are all constantly vying for the attention of homeowners and property managers. And while traditional marketing methods still generate results, […]

Pop-up Marketing: The Essentials for Online Store Owners

Conversions, conversions, we need more conversions!! As business owners and digital marketers, we always look for ways to increase our site’s conversion rate. Specialists from Askflow are ready to share their expertise with us Few tactics are as controversial as Pop-ups, but love or loathe them; pop-ups work!! Klaviyo analyzed over 80,000 businesses and found […]

Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

15 AI Tools to Skyrocket Your Marketing in 2024

Artificial intelligence (AI) has become a staple in marketing. If you haven’t jumped on board yet, it’s time to ask yourself “Why not?”. To kickstart your journey, I’ve compiled a list of 15 essential AI tools in this article. These innovative tools should be part of your business game plan, especially if you’re aiming to […]