Do you own a company? If the answer is yes, then you need a substantial online following. The reason is, it will help you build up your brand image and ultimately boost conversion rates. Today, there are multiple channels that one can use for increasing audience size, including social networks, digital advertising, and digital marketing […]
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For some, the very fact that quarantine ends will become a strong motivator and a reason to break out of the cage. Others will feel lost for a very long time. And most likely, both of these types of people will gather in your office very soon, and your task will be to direct them […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
Startups in the realms of big data, artificial intelligence, edge computing and voice recognition showed great promise last year, as did remote healthcare providers and education services. While these domains might be up and coming, the often fragmented nature of ambitious startups – creative, but time-starved—has stayed consistent over the years. However, founders and entrepreneurs […]
Magento has had a lasting impact on the e-commerce landscape like no other system. Thanks to a wide range of marketing functionalities, an open source code base and a boundless, active community, the system experienced rapid global distribution in its early years. Let’s discuss the factors behind determining Magento pricing and costs. Licence costs of […]
Preface I have been often asked about Startup Funding by entrepreneurs. There seems to be a lot of myths surrounding the subject of startup funding. So let me pen down some of my experience of startup funding. Pre-Requisites of Funding Gone are the days where you can get funded based on an idea. In order […]
The state of LinkedIn in 2020: LinkedIn is one of the most recognized “social media” brands around the globe. It is the biggest gig for professional networking on the internet. After its inception in 2002, today, the LinkedIn family has over 675 million total users. Out of that 675 million, close to 46.97% of users […]
With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]
Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]