Search Engine Optimization has grown a lot from witless keyword stuffing to generating meaningful content. SEO has a tremendous role back in the days where Google just knew keywords. Now SEO has elevated itself to a new level where Google wants what audience wants. As an SEO professional, you need to master these 6 major […]
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The most important part of content marketing is, of course, the content. However, this doesn’t mean that the content should be your sole focus. Considering how developing content for the web is quite different than developing content for any other media, you need to be aware of other aspects that may be affecting your content. […]
To get the attention of prospective customers is a challenge for any business. The cost of customer acquisition is surprisingly high. Other than retaining the customers they already have being a high priority, companies also must look at every possible way to get new customers in through the physical and virtual doors. One way to […]
There are many instances when we need printing jobs to be done for us. It is possible that you could have the machines to do your printing jobs but you may still lack the time and the expertise to do the best orienting on your own. At this juncture, you will have to hire the […]
One of the barriers you will face when you start a new business is a lack of reputation. You’ll find many consumers will stick to the large, well-known retailers and providers who they are familiar with and therefore trust. If you’ve been buying books from Amazon, why would you switch to a new online bookshop, […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
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How Does SEO Marketing Work?
With the evolution of the Internet and digital media platforms, everyone and everything is going digital. Business organizations have started using digital strategies to market their products and services. Marketing that is done using digital channels is referred to as digital marketing. Digital marketing includes several online marketing strategies and one among them is SEO […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]
How to market yourself? Free and easy-to-use blogging and guest posting software turned the Internet into an accessible platform for everyone. However, it’s not enough to bombard your readers with advertising messages to use it. The most successful way of forming a loyal audience on the Web, is to create useful content, that readers will […]
Introduction A logo communicates the personality of the brand. Therefore, a logo design should be such that it stays in the memory of customers. Therefore, utmost care should be taken to design a logo that is creative and timeless. Eminent brands draw attention due to their distinct logos. Logos make an impression on the customer. […]