Law firms are just like any type of business that requires a good marketing strategy to thrive. While most of the talents that’d be working are great at their professions, not all are aware of how to find good clients. Considerations In Widening Client Reach The industry of law is just among the businesses that […]
In 1950, English mathematician Alan Turing proposed a question that changed the very course of history — can machines think? Turing had already achieved quite a bit in his career, having broken several Nazi encryption patterns — most notibly, the Enigma code — that enabled Allied forces to gain intel into the movements and strategies […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions still in place, businesses have relied heavily on online marketing to engage with customers and promote their products. And this includes real estate businesses. As we entered the next age of […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]
There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]
In today’s digital age, a business website is more important than anything else. If you aren’t online, then where are you, really? This is a valid question to ask yourself as a business owner because 97% of consumers today look for local businesses and services online. That’s almost 100% of your potential customers that could […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]
Advertising is the foremost step in the success of a business. When you can’t reach out to the exact customers, you can never make it profitable. Being able to gather an audience makes the initial mark of a business’s success. One of the best ways to get noticed by customers looking for the product or […]
Customer experience and user experience seem very similar at first glance. However, they are fundamentally different concepts. They certainly complement each other but are not interchangeable by any means. Therefore, CX and UX are often confused or mistakenly used synonymously, even by professional UX/UI designers. Today, we will finally put everything together. Let’s dive in. […]