Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
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As a real estate agent, you know how important being found online is. About 44% of home buyers start the process online. They’ll start to search for homes in a certain area, which can present a huge opportunity for you as an agent. You can capture these searches and potential clients through SEO. You can compete […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
If you have a website and your site is getting too many bounce rates, then this must be a big headache for you. To rank your website higher, you need more and more traffic and engagement to your blog. So, why does bounce rate matters? A bounce rate is a number that appears in your […]
With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]
As some wise man stated,mastering technology of the usefulness of tools, can be powerful. Otherwise, you may become their servant.” That’s why it is paramount to know the right gadget to use and have the knowhow to work well with them. A tool can enhance the way you work, saving your time. While a great […]
Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]
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The Power Of Good SEO
SEO or search engine optimization is usually perceived as a stressful source of website maintenance, but is also frequently misunderstood. Just one mistake could lead to plenty of consequences. This is why you should fully understand SEO to harness its power and use it to your website’s advantage. In this post, you’ll learn more about […]
Most people focus on an enormous extent of their time on “Keywords” and very little else. While if you’ve been working persistently on keyword optimization yet are still not getting the outcomes you need, you may need to consider different components that influence SEO ranking. Search engine algorithms not just rate the importance of your […]
Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]