When someone mentions social media marketing, people often think about Facebook or Instagram, which has a huge customer base and provides a great platform. But in recent times, we witnessed a great increase in the popularity of YouTube. As it is a video-sharing platform, businesses initially avoided using it to market their brand, but as […]
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Website developers are a dime a dozen. They can be found everywhere, but the best of the pack are few and far between. Most businesses, like car rental businesses, need a good website solution to help introduce themselves to new audiences from all across the world. While a car rental business might be geographically restricted, […]
Marketing is a powerful tool used to keep any business afloat and ensure its survival according to Forbes. However, the biggest obstacle is the effectiveness of the marketing strategies a business adopts. Marketing strategies and tactics that worked in yesteryears may be stale today. Therefore, you need to adjust your strategies in line with current […]
Presently, a website is an integral part of almost every business. Using it, a company can have its space on the web to freely promote products, connect with clients, and emphasize branding. However, while it provides benefits, maintenance requires time and work. Consequently, many company sites are still using old designs and technologies. If that’s […]
Memes have become commonplace on social media sites. They’re amusing, interesting, and simple to digest. However, there’s more to them than meets the eye. Marketing using memes is a new, modest trend that is gradually gaining traction. This behavior gave rise to a new term: meme-jacking. Meme-jacking occurs when marketers use popular memes to promote […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
The digital world has opened up opportunities for so many of us to take the leap and pursue our passion for being our boss. Starting a business would mean capital and resource-intensive decisions and planning; starting a business online is slightly easy. With the rapid growth in supporting technologies, establishing and growing an online business […]
There have been a myriad of transformations throughout the globe in 2021, and the growth of technology has indubitably been the most imperative change. Tech has become increasingly more essential to the growth of our society, and as the 21st century progresses, this change will only continue even further. There are numerous ways that this […]
Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]