Presently, a website is an integral part of almost every business. Using it, a company can have its space on the web to freely promote products, connect with clients, and emphasize branding. However, while it provides benefits, maintenance requires time and work. Consequently, many company sites are still using old designs and technologies. If that’s your case, please read on. In the following sections, we’ll discuss why it’s essential to update your website.
Why Update Your Website
1. Align Branding
As branding is a vital part of every business, one can argue that a website should embody it well. While newer companies already realized this idea, older ones or those who recently pivoted likely run sites with interfaces misaligned with their branding. Moreover, while this may seem harmless, it can affect the customers’ perception of one’s company as a whole.
If an organization updates its website, it can make changes to align branding with design. In other words, it’s possible to update the colors, typography, icons, and other visual elements to make visitors feel at home when visiting the site. As a result, the company can maintain consistency and familiarity, both critical aspects in surviving the competition, especially that the Internet is now the primary place where merchants and consumers interact.
2. Cater Mobile Users
Not long ago, laptop and desktop computers were the only ways to access the Internet. However, as technology progressed, mobile devices now account for 54.18% of total global Internet traffic. Considering this, a company is missing out on many opportunities with a site that’s not mobile use optimized.
Instead, a company can update its website to feature mobile responsiveness. In detail, it means that the texts, elements, and content will adapt to the current screen size, and usability is still on par with the desktop version. Hopefully, this action will drive more website traffic and drive more customer conversions.
3. Establish Reliability
No matter how well developed a website is, there will still be issues and bugs that will arise. With this in mind, it’s still best to update the site regularly. Moreover, suppose users will visit a site daily. In that case, they’ll likely appreciate new updates and improvements to the interface and overall usability.
Regularly updating the site will reflect on how the company runs its operations. Aside from being up-to-date, it can also imply that it ensures its products’ and services’ quality. Above all, it will establish a thought that it only wants the best for its clients and will continue to improve and innovate.
4. Improve Usability
If a website is highly accessible and intuitive, users will more likely stay, visit again, or purchase goods. While some refer to it as good marketing, web experts call this principle usability. If you’re unfamiliar, usability is how a person can use technology easily, effectively, and quickly.
Regarding a website, improving usability means making texts more legible, elements more responsive and accessible, and buttons more clickable. In short, it’s the process of making a confusing website into a place where visitors can efficiently interact. Like the previous points, usability also drives more visitors and potentially converts them into customers.
5. Adapt Customer Needs
User surveys and statistical tracking is a common practice in running a website. As such, a company sends forms to ask users for comments and choices on what to improve, remove, keep, or add. On the other hand, tracking learns how fast users can complete tasks, stay on a site, and what navigation paths they make.
After these observations, a business can either ignore the results or adapt. However, it’s still best to provide what the customer needs. In the process, updating the website can help one integrate the features that users want and need, remove unnecessary elements, and make the overall experience better.
6. Keep Up with the Competition
In any industry, gaining a competitive edge is an essential part of success. Given how many companies sell the same products, offer similar services, or serve the same demographic or location, it’s crucial to stand out from the crowd. Regarding websites, when a company is still using an old design or a template that countless other businesses also use, it can be hard to win customers.
Considering these points, it’s clear that updating a website can help a company position itself in the competition. Aside from using excellent design, it’s also beneficial to create a unique visual identity that’s easy to distinguish from the rest. Besides, keeping an ineffective site when rivals are already using better ones can affect customer acquisition rates.
7. Support Newer Technologies and Content
It might not be common knowledge, but web developers need to learn new technologies now and then. Why? Unlike other mediums, the Internet produces countless frameworks, content, and standards every day, making it necessary to keep up. In regards to business websites, regular updates are highly advisable to support modern content formats and design functions.
After that, the website can now use newer file formats like 3D and higher resolution videos (4K, 8K, and beyond) and employ an interactive and more appealing interface. Accordingly, this can attract more visitors thanks to better design, more graphics, and enhanced operability. Lastly, regular updates enable a site to run on all modern browser engines and display content correctly.
8. Improve Visitor Conversion Rate
If a website uses a confusing or unclear design, visitors might have difficulties completing tasks and navigating pages. Consequently, it can discourage them from proceeding or revisiting the site. With only these points as the basis, it’s safe to say that updating a website is necessary to acquire more users.
Apart from retaining visitors, updating a website can also help elevate the customer conversion rate. In detail, good design can display CTAs (Call To Action) elements well and makes purchasing easier. Instead of spamming these links, it’s better to adjust all site components to make important things stand out.
9. Enhance Discoverability
Apart from changing components, updating a website also involves making content like videos, images, and articles better for the user and SEO. If you’re unfamiliar, SEO or Search Engine Optimization is about making a site more visible and relevant to search engine queries. Without SEO for SaaS, it’s very challenging to let the world know a web address exists, proving that updating a site is vital.
After updating a website with good design, it will possibly draw more users and backlinks. Accordingly, search engines like Google and Bing will likely increase a site’s search rankings given how many blogs, or places references it and visitors it has.
10. Ensure Security
While the design is primarily the reason to update a site, one shouldn’t overlook the security side. By improving safety alongside user experience, a company establishes a combination of reliability, trust, and usability. Besides, it will only take a single database leak or data privacy issues to discourage many users from using a site again.
When updating a site, it’s best to use the latest versions of frameworks and database technologies to get the added fixes and improvements from older variants. Lastly, using a unique visual identity will help customers avoid phishing scams that typically use standard templates and don’t have HTTPS.
Update Your Website Today
After reading the points above, you’re likely on your way to update your website. If that’s the case, we’re glad we can help. However, if you’re still undecided, feel free to review the article or see your site’s performance. Remember, a well-maintained and designed website draws more visitors and conversions, retains and makes existing ones happier, and has a higher chance at success.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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