When someone mentions social media marketing, people often think about Facebook or Instagram, which has a huge customer base and provides a great platform. But in recent times, we witnessed a great increase in the popularity of YouTube.
As it is a video-sharing platform, businesses initially avoided using it to market their brand, but as people showed great interest in it, it was the platform making it the 2nd most visited website. As a result, businesses are actively using this platform to market their products and brands.
So if you haven’t used the platform for your marketing, then this is the right time to have a YouTube account and utilize the platform to increase the reach and provide great promotion to your brand.
As there are many businesses already using this platform, you might be looking for some tips to use this platform for your business. So, don’t worry, we have your back. In this blog, we will be listing some amazing tips and tricks that can help you achieve more audience and utilize the platform for your business.
Tips For Marketing Your Business On YouTube
Optimize your channel
One of the basic mistakes that people/businesses make on YouTube is that they just make their account and hope the best. Keep in mind that merely creating an account is not enough. You need to optimize it so that it stands out from the crowd and attracts people.
Here is how you can do it – you can customize your channel using colors, relevant information, links, and more. This is a great opportunity to use your logo as your channel display image. Moreover, you can also provide an identity to your channel and videos by using the same color pallet for your videos, watermarks, logo, slogans, and more.
Stay active on the platform
Try to be active on the platform by posting regular videos, or try to maintain a schedule for your upload, it can be once a week or once a day.
As there are plenty of videos uploaded daily, try to stay active so that people stay tuned to your channel, and the YouTube algorithm supports it.
If you lack video ideas, you can still stay active on the platform by organizing YouTube live sessions, conducting interviews with industry experts, creating short ‘how-to’ videos, or upload explainers videos.
Add keywords to your title
While using Youtube, don’t let the fact slip that YouTube also works as a search engine. So, when you upload a video, try to use keywords on your title or add relevant keywords in your descriptions.
YouTube titles help videos to get into the suggestion list of the users and hence play an important role in the growth of views of your video and channel.
Use appropriate thumbnail
Once you are done with the title, try to focus on the thumbnail. Even people, while searching for the video, notice the thumbnail initially. Avoid using clickbait thumbnails as it can hamper the reputation of your brand and of your YouTube channel.
Here is another tip, while providing the thumbnail, try to describe the video in 4-5 words. By this measure, the user will know what the video is about, and with that, you can easily capture your target audience.
Use cross-platform marketing technique
In this age of social media, one cannot stay dependent on one social media platform for promotions. Therefore, you need to apply cross-platform marketing techniques as it helps in majorly two ways. Firstly, it helps you to cater to a larger audience, as there is a huge crowd on various social media platforms that can provide. Secondly, if anyone is unaware of your YouTube presence, that individual will also know about it.
Here is how you can do it – Copy the URL link of your video and paste it on the social media platform where you want to showcase it.
Embed YouTube videos on website
Consider this as an extension of the cross-platform marketing strategy. If you are looking to cater to your website’s visitors, you can embed YouTube videos. So even if the visitor isn’t aware of your YouTube channel, he gets to view videos from your YouTube channel. And they even have the option to subscribe to your channel and view more videos from it.
Here is how you can do it – Although YouTube allows you to embed videos by copying the embedding code and pasting it on the backend of your website. But we recommend you use social media aggregators as they ease the embedding process and provide various other features that add great significance to this strategy.
Summing It Up
If a picture is worth a thousand words, imagine the worth of a video if you have not yet used YouTube to promote your business. Then you are missing out on a big opportunity. But, as with big opportunities comes great competition. So apply the tips mentioned above and get an edge over your competitors.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
For any types of queries, contact us on info[at]namasteui.com.