The Power of Digital Marketing: How to Maximize Your Reach

Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]

What are some good copywriting tests you can do to evaluate a potential candidate?

Copywriting is an essential element behind the success of any marketing campaign. Hiring the right copywriter for your business can be a daunting task, especially when you are searching for a candidate who matches your brand’s tone of voice, has excellent writing skills, and can drive conversions. To ensure that a potential candidate possesses these […]

Unlocking the Secrets of Successful B2B Lead Generation: A Comprehensive Guide

In the current business environment, which is highly competitive creating leads that are of high quality is essential to any B2B company’s success. Yet, B2B lead generation can be a difficult task, especially when faced with lengthy sales cycles and difficult-to-reach decision-makers. To overcome these obstacles companies must be aware of the key elements for […]

What Does It Take To Be An Expert Content Strategist? Building Out the Optimum Social Media Calendar

70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What Ad Type Was Used

Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]