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Business Social Media & Marketing

How to Successfully Run a Social Media Advertisement for Your Business?

Crafting a successful social media strategy is what you will exactly need for your business to grow. It solidifies your branding, generating high-quality leads, and sales. But it can also be a huge waste of your time. So, the key here is how you can create, carry out, and measure your entire plan strategically. For […]

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Feature Story Social Media & Marketing

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

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Feature Story Finance

9 Effective Tips to Lower Cards’ Credit Utilization Ratio & Have a Good Credit Score

One of the most vital elements of a credit report is the Credit Utilization Ratio. Credit utilization can be described as the percentage of credit limit that you’re currently utilizing. Say, for instance, if you have a total of Rs. 1,00,000 in credit available on two different Credit Cards, and you’ve spent Rs. 70,000 against […]

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Travel

Partying and Traveling around Eastern Europe as a Freelancer + How to Stay Healthy During Travels

Traveling and partying often go hand in hand, and people who work as freelancers usually manage their own time and their income. That’s why so many freelancers choose to explore some more unusual destinations with a rich culture. Working as a freelance writer, vlogger or in some other creative line of work can open doors […]

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Creative blog Feature Story Technology

5 Must-Have Apps for Freelance Copywriters

Most freelance copywriters run their businesses solo. Even those that do have an assistant are constantly looking for ways to streamline their business processes. Fortunately, there are several apps out there that make it easy for freelance copywriters to keep things simple. Here are some must-haves. Evernote Evernote is an app that lets you save […]

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Technology

Everything about PayPal and how to add PayPal into your WordPress e-commerce or FinTech site easily (Tutorial)

Back in 2009, when I had just started an IT company, I got an inquiry from a USA-based client who wished to have the PayPal payment method onto his e-commerce site. That time, for the sake of not disappointing one of our few clients, we nodded in yes, though, we didn’t know any single thing […]

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Social Media & Marketing

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

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Social Media & Marketing

5 Tips to Turn Negative Reviews into Positive Customer Experiences

If there is anything that the modern business leader fears in this social media driven world, it’s the possibility of receiving negative reviews on social media and other relevant platforms. Quite simply, a negative review can make or break your business, especially if you’re operating solely in the digital realm. Accumulate enough negative reviews without […]

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SEO

SMM vs SEO: The Meaningful Guide on What You Should Choose

When you want to be able to grow your business and generate more leads, it can be hard to know where to put your dollars. Half the world will tell you that if you’re not on social media then you’re already dead in the water, whilst the other half will wax lyrical about nothing other […]

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Technology

Know these before auditing your Magento 2 website

Magento eCommerce site needs a constant audit to ensure consistency in performance and user experience. Here are some tips to audit your Magento 2 website before you kick off development and immediately after you go live. Magento 2 Website Audit – Pre-development checklist 1. Security policies Make sure that the site security policy in place […]