Most freelance copywriters run their businesses solo. Even those that do have an assistant are constantly looking for ways to streamline their business processes. Fortunately, there are several apps out there that make it easy for freelance copywriters to keep things simple. Here are some must-haves.
Evernote is an app that lets you save notes online. It syncs between your laptop and mobile devices, allowing you to access important information regardless of your location, even if you don’t have access to the internet at the time.
While the app can be used in many different ways, a lot of freelance copywriters use it to bookmark articles and save PDFs that they want to read later. They also commonly use the app to create an easily accessible swipe file for inspiration. You can also use it to take notes while you watch a webinar, speak with a client, store standard operating procedures for their business, and collaborate with others on specific projects.
Remember the Milk
Remember the Milk is a to-do list app designed for busy people. You can use it to create lists and sublists and set reminders for your most important tasks. You can receive reminders via text and email, which is helpful for times when email reminders just won’t cut it.
While it isn’t the most elaborate app available, it has a great design and is simple to use. And really, the last thing you want to do when trying to remain productive is add another complicated tool to the process.
Have you heard of the Pomodoro method for productivity? It’s a method that was invented by Francesco Cirillo in the late 1980s. Because he used an ordinary kitchen timer shaped like a tomato while developing the method, he named it the Pomodoro method, which literally translates to “tomato method” in Italian.
The process involves setting a timer for 25 minutes, working uninterrupted for that time, and then, taking a five minute break. After you’ve completed four of these 25/5 minute sessions, you then take a 10-minute break.
If you don’t have a kitchen timer handy, Tomato Time is an app that serves the same purpose. It works on your browser and mobile devices, so you can use it whenever you need to be more productive.
Many copywriters, especially new ones, struggle to find clients. What they don’t realize is that they can find clients easily. Potential clients are everywhere. Every business needs some form of copywriting services.
But in order to turn businesses into clients, you have to put yourself out there. You need to make sure people know what type of services you’re offering. One great way to do that is to send cold email pitches.
Streak helps you organize the entire process right in your inbox — as long as you have a Gmail-based service. You simply install the app and set “pipelines” for your leads to trickle through. Once you send an email, the app tracks email opens and reminds you when it’s time to follow up.
If you want to become a digital marketing superhero, you need to learn how to build and nurture an email list. MailChimp is an email automation tool that tracks your email list and lets you send pre-scheduled emails to keep your audience engaged. By placing an opt-in offer on your website, people interested in your services can subscribe to your list. Then, you can email them regularly in an effort to build a trusting relationship that eventually converts the lead into a customer.
While you don’t want to overwhelm yourself by adding too many things to your normal process, some apps do come in handy. To keep things simple, select apps you’ll use regularly and limited the addition of new apps to those you really need.