Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]
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A survey by RTi Analysis announced that 33% of customers ordered groceries online for the first time, even as in quarantine. 54% of this 33% said they are likely to start this quarantine post as well. Such figures reflect a profound shift in customer behavior, with increased segment-wide support for eCommerce and m-commerce in general. For online retailers, that could mean a great opportunity. It […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
Financial influencers are helpful if you need the advice to create and reach your goals. Whether you’re aiming to save for vacation or retirement, here are some ways to use financial influencers to your benefit. What is a Financial Influencer? A financial influencer is an individual on social media who establishes a reputation based on […]
If you are conducting a company — or wanting to begin one — then you’re thinking about constructing an ecommerce website or you are going to hire wordpress developer. Most companies now go beyond providing advice on the company website and let people buy services and products directly online. Clients and owners alike adore the […]
In the world of online shopping, millions of customers abandon their carts before they make a purchase. Do you realize how much money you’re missing out on when this happens? You probably don’t want to think about it, as it can be quite depressing. There are many reasons why cart abandonment happens, including the fact […]
The HTTP is one of the most widely adopted application protocols on the Internet and enables us to communicate online. From its simple beginnings, the World Wide Web changed scientifically. It has become the protocol of choice for virtually every Internet-connected software and hardware application. To understand the differences between HTTP and its more secure […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]