The key to effective business means not only focused on the needs of clients, but also ensuring that their employees are well taken care of. There is a strong bond between a valued and a happy employee. When an employee is relaxed, it leads to more effort, better leadership, better teamwork and more adaptive and […]
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The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]
India is currently gaining a lot of importance as the earth’s one of the real fastest-growing markets and the concept of franchising has been opted by many local and international business firms of this country. Standing only next to China in terms of Consumer capacity and retailing, India has been a profitable home for the […]
Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows […]
They say that the very first marketing email was sent in 1978, and it brought $13 million through sales. Since then, it has become one of the most commonly used marketing tools. Emails remain an effective way to build an authentic connection with your target audience, which can make your business thrive. Email marketing is […]
Attracting and holding the right talent is an area of perennial concern, no matter what the nature and extent of a business. Whether you’re a newly-hatched garage start-up or a legacy organization sprawled over several continents, recruitment and staffing represent a large chunk of your budget. Recruitment websites have gained enormous popularity in recent times, […]
Team communication has been an essential part of an organisational structure to ensure workforce productivity as well as employee satisfaction. In the pre- covid times, achieving the same was easy. Companies could organise everything from setting up employee seating closer to each other, to regular meet-ups, AMA sessions as well as fun parties and team […]
The automatic packaging machines are a tool that, nowadays, represent a valid help in the supply chain. Let’s try to analyze and understand what are the different advantages that can be achieved by exploiting this kind of tool within your company. Automatic packaging machines and processing speed A first advantage that can be achieved by […]
Among the various financial instruments, senior citizens prefer to invest in an FD as it offers assured returns with minimum risks. Both banks and finance firms provide a slightly higher FD interest rate to senior citizens than the regular interest rates that are applicable to non-seniors. However, the regular interest rate must be high enough […]
If you’re reading this, I assume you must have heard about digital marketing like most people have. Right now there are more than 3.6 billion active internet users who watch some type of digital ads daily. This figure is constantly growing. Smartphones play a huge role in this. As more people are on their phones, […]