The importance of omnichannel marketing

You may have heard buzzwords like “omnichannel marketing” in the past year. But, what exactly does this term mean? Omnichannel marketing is a marketing strategy that integrates all aspects of a company’s business to be able to reach their target audience. Omnichannel marketing allows companies to simultaneously market to consumers through different channels, such as […]

The Samyang 24-70mm f/2.8 Parfocal Lens is now available worldwide

Samyang Optics is a South Korean company that makes camera lenses for several well-known third-party mounts for still and video cameras. Its most recent product, the Samyang AF 24-70mm f/2.8 lens, which was first released in Thailand earlier this month, will now be available worldwide. Final details, as well as example photographs shot with the […]

5 Tried and True Tips to Skyrocket Your Ecommerce Business Success

Running a successful ecommerce business isn’t easy. You need to implement tried and tested marketing methods, use the right tools, and put in hard work and determination to develop a successful ecommerce business. While achieving success takes time, energy, and resources, there are ways to help you optimize your efforts and gain the best results. […]

Helping B2B Business Move Toward D2C: Why It’s Not as Simple as Doing a Quick Redesign

More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand.  Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]

4 Ideas for Creating a Modern Office Design

Modern office design and aesthetics have transformed over the years since the distant memories of endless cubicles surrounded by a ring of offices. Current trends in office design suggest several significant improvements over that earlier design to increase employee satisfaction. That spells money for those firms that decide to take advantage of the recent developments […]

15 Actionable Writing Tips to Improve Your Digital Marketing Strategy

Written content is one of the most essential parts of digital marketing strategies most brands and companies develop and follow. While video content dominates the marketing industry, the written pieces are also important for those who still prefer to read and for search engines, of course. Below we have gathered 15 effective and actionable tips […]

How does a programmable logic controller automate an industrial application?

The inventor of the PLC is Dick Morley, an American engineer who was an expert in computer design, artificial intelligence, and automation. He received numerous awards throughout his career. Dick Morley is credited with inventing the programmable logic controller in 1968. He led the team that led the development of the first PLC while he […]