Who is a lead? In marketing, a lead is a person or organization that is interested in your products or services. A lead is a prospect who has the potential of becoming a customer. Generating leads for your business is a major determinant of successful sales. The lead generation process will put you on the […]
From newspapers and adverts on paper with a worldwide collection of data, writing has evolved significantly. In today’s digital environment, we use writing in a variety of ways. From digital site blogs to social media updates, we have got you covered. Many individuals are developing digital content these days, and staying under the word limit […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
When you are trying to start your business as an entrepreneur, the initial times may seem like forever. The biggest hurdle you will feel is getting yourself that very first business deal. You might wonder where you can begin. As a newbie, you probably have zero connections and people either don’t know about your brand […]
If you’re a single mom looking for some easy and fun side hustles to make some extra money in 2022, look no further! From starting a blog to selling handmade crafts online, there are plenty of opportunities out there for you to make some extra cash. Here are four side hustles that are perfect for […]
Introduction The Internet has opened up doors to new and innovative ways to drive engagement and interactions with your customers or audience. There are many different strategies to drive engagement for your business, but the importance of Facebook marketing plays a vital role in driving engagement for any company; it is essential to build a […]
M-commerce controls 73% of the global e-commerce market share, and over the last six months, 79% of people used their mobile devices for online purchases. The unabated growth of this sector was well captured by Thomas Husson, Vice President, and Principal Analyst at Forrester Research when he mentioned: “Mobile is becoming not only the new […]
The market is crowded with copycats and similar products. Standing out from the rest, therefore, becomes vital for success. A unique and good brand design is one of the ways of making your startup stand out. Most of your prospects are online, and a well-designed website can help get their attention. But, a lot goes […]
Businesses today are more reliant on digital tools than ever before. Those tools have created impressive gains in productivity and capability, but they have also added complexity and risk to the modern business. Phishing is one of the risks that has developed in our connected world. Individuals fall prey to these schemes daily, causing significant […]
Content marketing can only be achieved with a well-defined plan. This article will teach you how to develop the strategy you want to implement and how to plan it. A Content plan (CP) is a clearly defined list of publications to be used on websites or blogs. It usually includes responses to the following questions […]