After being sick of being a victim of salespeople and by extension marketers and advertisers, Robert Cialdini penned the book, ‘Influence: The Psychology Of Persuasion.’ Cialdini believed that by writing this book he could educate consumers and buyers in all walks of life on the ways salespeople and marketers are able to persuade them to […]
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People outsource tasks to others and expect them to be done on time. They think of service providers less like people and more like machines – they want a “set it and forget it” type atmosphere surrounding the work they need done. Sometimes, things happen. Service providers cannot meet an important deadline, sometimes due to […]
The popularity of mobile apps is increasing day by day regardless of the type of smartphone and operating system. Companies are spending thousands of dollars for mobile app development which truly improve their brand loyalty and position in the market. But in order to compete in a highly competitive market and with too many strong […]
SEO Squirrly is the latest WordPress plugin that helps us in getting a very high page rank for the web-pages in the search results of the search engines. SEO Squirrly comes up with an excellent winning strategy for every website. All the other SEO plugins have the same old format of helping with the schema, […]
You may think that writing articles, web pages and blog is an easy process. Surely you throw a few words on a page and there you go, your blog is written. Isn’t it strange how people seem to think that SEO copywriting is so easy and freelance writers have the best jobs in the world? Well to be honest, yes […]
The concept of promotion through digital media dates way back and one can make sure that their business gets more and more exposure from the right sources. The influence of social media in the present times is huge, and one cannot deny how intricately linked to our daily lives in the present day. There are […]
Videos are exploding on Facebook nowadays because they have become the best way to create engagement with the social media community. For businesses, this could mean a HUGE marketing opportunity. It’s the reason why more and more companies are investing in video production services. The good news is, creating videos is now fast and easy. […]
Blogging has always been the undeclared king of the content marketing domain over the years now. In fact, it has been the most strategic weapon for the digital marketing campaigns of almost every business irrespective of how big or small it is. Blogging has offered the best way to connect with the outer world. The […]
Ever since the popularization of Social media, the face of digital marketing has experienced innumerable changes. The target audiences are now attracted through attractive websites, interactive visual infographics, and lots more creative social media activities. It seems like the advent of digital marketing has deserted the physical brick and mortar marketplace. Business websites being the […]
Online shoppers want to feel that they are getting their money’s worth. As such, pricing products is taken very seriously by e-commerce stores. It is one of the top agendas in any e-commerce company. Conventional wisdom says, going for either cost-based pricing or value-basedpricing is the right move forward for e-commerce pricing strategy. But is […]