Ever since the popularization of Social media, the face of digital marketing has experienced innumerable changes. The target audiences are now attracted through attractive websites, interactive visual infographics, and lots more creative social media activities. It seems like the advent of digital marketing has deserted the physical brick and mortar marketplace.
Business websites being the foundation of any business in the digi-world has a greater role to play in pooling target audience for your business. Now coming to the contents of your website, are you wondering about what your website should look like? Well, it has evolved as a profession now!
There is a lot of top website designing company those hire professionals who are well efficient in making your website a customized and user-friendly one. They are professionally trained and skilled to design the perfect website for their clients. They mostly design tailored and customized websites at an affordable price.
Well, websites are the face of every business in this era. The customers no longer visit the retail shops to know about your product and services but visit the website. The website stands to be the mirror of every business. It makes it easier for the businessmen to connect with their customers more effectively.
So now let’s look at the part of the website that you need to work on to give the most appropriate information about your business on your website. ‘About Us’- the most clicked-upon tab in your website is that tab which contains all the nitty-gritty details about your business. It talks about the business and its mission, vision, and aim.
Any layman who visits your website for the first time visits your ‘About Us’ to know about the business. Now let us know what you need to include in your ‘About Us’ to make you’re your website worth watching. To know what exactly should be present in the ‘About Us’ pages of a website, here are five Quick-go-through tips to hit success of your website.
- Company Vision and Mission:
Having a vision statement and a mission statement for a company is a mandatory thing for every company form of business. It should be clearly stated and made visible to the audience in order to prove the existence of the company. Hence it is a mandatory to mention the vision and mission statement in the ‘About Us’ page of the website.
- Company Timeline:
Any layman who first visits any website is interested in knowing every detail about the origin of the company, its date of inception, the record of achievements and all other credentials. This adds authenticity to your website. The chronology of events of a company allows the audience to have a brief idea about your business.
- Team Member Profiles:
Profiling of your employees and adding the details of the stakeholders helps build connectivity between the customers and the business. It makes it easier for the customers to connect to the stakeholders.
- Business Concept:
Your business idea will remain secret until you deliberately want to. But in today’s digital world sharing your business concept will add value to your business marketability.
- Multimedia Content:
You can also include video clips, animated clips or infographics or GIFs to your About Us page to make your webpage more attractive and pool traffic to your website and business. Mostly videos and infographics attract more users than general contents.
A website’s About Us page is the most crucial section from a professional point of view. Indeed it is the most visited section of any website. The impression created by a visitor through the “About Us” page can be the deciding factor. This is the place through which a visitor builds trust on your company or the brand.
In short, the ‘About Us’ section is essential to be designed strategically for better results. If you are struggling with how to give your “About Us” section a creative approach, the following tips can be handy. You can ask your website designing company to focus on the given points for a better output.
So now that we have got an idea about the basic five contents that should be present in your About Us page of your business website. Now go on and redesign your website to pool in the crowd to your business.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on best travel and tourism brochure, Lifestyle Design, Branding Firm, Exhibition design etc..