The Rise of NFTs: Exploring the Impact of Non-Fungible Tokens on the Digital Economy

NFTs, or Non-Fungible Tokens, are revolutionizing the digital economy. These unique digital assets, authenticated through blockchain, are transforming industries from art to entertainment. As an NFT owner, you’re fundamentally a bearer of unique digital properties whose value is driven by scarcity and buyer perception. NFTs enhance fan engagement, enable direct artist-to-collector sales, and facilitate transparent […]

How To Keep An Audience Engaged During Virtual Company Events

With most company events going virtual in the era of Covid-19, keeping your audience engaged has never been more challenging. People tuning in from home have more distractions that can tear their attention away from your event. Fortunately, there are several strategies you can rely on to boost audience engagement. The team at Purple Patch, […]

The Metaverse: What It Is and How to Market Your Brand in It

Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]

What Does a Brand Ambassador Do?

Brand ambassadors are integral in enhancing brand awareness and promoting products or services. As an official representative of a company, a brand ambassador develops meaningful relationships with target audiences, provides customer insights, creates engaging content, and collaborates with internal teams to achieve key objectives. The specific responsibilities of a brand ambassador can vary but typically […]

Different Types of Usability Testing in Software Engineering

Usability testing includes assessing an app’s UI and UX. It guarantees that the software is easy to use and doesn’t have issues. Engineers use a few kinds of testing to achieve this goal. Thus, let’s check different types of usability testing in software engineering. What is Usability Testing? Usability testing assesses the viability and effectiveness […]

10 Tips for Hiring a Web3 Community Manager for an NFT Collection

Hiring a community manager for your Non-Fungible Token (NFT) project in the decentralized web3 space is a crucial step towards building a thriving and engaged community. Why? It’s this person or group of people that can share your vision at scale, and recruit new users to your platform that can ultimately make or break your […]