Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
Link building is a key aspect of SEO. This process aims at obtaining hyperlinks from other sites to your website. These acquired hyperlinks help the user navigate between webpages on the internet. The process of link generation is difficult. Several methods can help build links. If a business achieves mastery in building superior-quality links, then […]
SEO specialists are the experts you need to increase business and visibility. SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. It’s because being found online is tough. There’s a huge amount of noise out there, […]
Search engine optimization is nonnegotiable for businesses with an online presence. Visitors are likely to visit a site that appears higher in search rankings, while those that are listed on the second and any other pages will have considerably less traffic. The first page of search engine rankings does not have to be unattainable. With […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
After the past year we’ve experienced, most small businesses that are still surviving are only doing so by cutting costs and trying to save money where possible. While your company might not be thinking about giving back to charity right now, it is more important than ever and doesn’t necessarily require donating money. From volunteering […]
In digital marketing, the “best method” mostly depends on many different factors, such as the service or the product, the target audiences and their behavior and the average time between the need of the customer and the purchase made. Most marketing companies, such as Dog and Pony SEO Agency, will always tailor their offer after […]
The on-demand economy has disrupted several industries very rapidly. In fact, it currently accounts for more than $57 billion in annual consumer spending. The rise of popular services like Uber has yielded on-demand apps for ordering food, scheduling medical appointments, finding dog walkers, and much more. Users have enthusiastically embraced the convenience these products offer. […]
What is a keyword tool? The tool used by search engine optimization experts to find search words used by users while looking for products, services, and general guidance. A keyword is a word or collection of words used by internet users to search for what they are looking for. There are many keyword research tools […]