Over the last decade, the shift towards online shopping has significantly increased. In fact, e-commerce sales are projected to grow by up to $6.54 trillion in 2022. Today, COVID-19 has made online shopping the new normal. It skyrocketed the growth of the e-commerce industry as lockdown forced almost everyone to shop online – some for […]
Copywriting is a budding space in what is now being called a gig economy, and it has a plethora of employment opportunities in the UK. Firstly, let’s get to comprehend this term as to what it means. Copywriting is the art of writing a copy (i.e. content) that is used for sales, marketing, and advertising […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]
A survey by RTi Analysis announced that 33% of customers ordered groceries online for the first time, even as in quarantine. 54% of this 33% said they are likely to start this quarantine post as well. Such figures reflect a profound shift in customer behavior, with increased segment-wide support for eCommerce and m-commerce in general. For online retailers, that could mean a great opportunity. It […]
When you’re dealing with digital marketing, you’ll do your best at all times to ensure that the strategy you devise, as well as each of the advertising campaigns you launch online, brings the best results for the company’s business. That’s the point, isn’t it? Meet the User Vision Regarding Online Advertising Everyone who’s in that […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
Social media is a powerful tool. When used well, it can make sales skyrocket. Some entrepreneurs have built their entire businesses on social media because of the power it has, but when you are just starting, it can be a little daunting as you learn your way around. These expert tips will give you the […]
Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]
A popular American Guitarist Dick Dale once said, “if you want someone to love you forever, buy a dog, feed it, and keep it around.” As a pet owner, I must say I can totally relate to Dale’s quote. A dog or a cat can easily be one of the greatest roommates you will ever […]
Programmatic advertising platform continues to grow, everyone is writing about it in the media, speaking at conferences. And yet, not always programmatic ad services customers (real and potential) fully understand how it all works. For those who want to understand programmatic advertising software principle in 5 minutes and get what programmatic selling is or what […]