Over the past decade, mobile applications have grown in demand, utility and functionality. Known simply as apps, they have forever transformed personalised user experiences to become a key part of every brand’s marketing strategy. Today, smartphone users spend 90% of their phone usage time on apps. The increased demand and customised user experience options available […]
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Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]
Copywriting is a budding space in what is now being called a gig economy, and it has a plethora of employment opportunities in the UK. Firstly, let’s get to comprehend this term as to what it means. Copywriting is the art of writing a copy (i.e. content) that is used for sales, marketing, and advertising […]
Technologies and innovations are an inseparable part of modern life. The success of the leading companies inspires entrepreneurs to build a new tech company that will repeat the success of Facebook, Apple, or even Tesla. Meanwhile, only one out of ten startups become profitable and survive. There are a number of reasons why startups fail: […]
A marketer or business owner’s wish list would probably have ‘more customers’ on the top, followed by ‘more traffic’ to their website. However, the problem is – not many know the techniques to drive traffic to their website. In this post, let’s look at 9 techniques to boost site traffic. How to drive traffic to […]
Are you looking to give your business better branding through modern means? Do you want to create a social media marketing strategy to improve brand awareness? If your answers are yes, then you’ll want to make sure that you’re on the important social media platforms. With the internet now full of virtual social spots, finding […]
In the 21st century and the year 2020, there is no original way to say about the need for the business’ online presence. But yes, it remains essential. And you can use it to the fullest extent, or not, depending on your approach to entering the worldwide web. There’s a difference between “making a website” […]
Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]
Business, regardless of its size needs constant attention, care and repair because you fail to do this then your entire investment (both emotional and financial) goes down the drain. The swift flow of communication, proper design, creation and completion requires an efficient team and undivided dedication to remain in the business for a long time. […]
As both businesses and individuals are moving toward social media, microblogging has become a great informative tool for marketers, influencers, and brands. Just like blogging on the web, microblogging is one way of increasing engagement on social media platforms. These platforms are therefore amazing places to start your own microblog. There are some general tips […]