In the last five years, you’ve probably heard something along the lines of how “Content is King” and that you should have a blog for your business when it comes to creating your online presence. While this is still relevant today, it’s also worthy to note that you can’t just come up with a hastily – […]
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If you follow Brian Dean on Twitter or comprehend his SEO know-how, you would have heard of the 80-20 rule of a balanced proportion between writing and promotion. It’s not only me, but all preeminent marketers live by this rule. Even Derek Halpern has the same secret – the 80/20 one. The valuable lessons from his writing: […]
Twitter is a powerful marketing platform with over 320 million monthly active users, which presents a gold mine for opportunities with massive potential to brand awareness. Marketing your product or service on Twitter requires strategic planning to keep your audience engaged, which lets you stand out of the competition. Some of the twitter marketing tips […]
With the rise of the Internet, businesses and companies looking to promote their products and services online started searching for the best new method to engage with their audiences. After trying several methods which didn’t seem to be so successful, they decided to give content marketing a chance. And today, content marketing is the world’s […]
The northern Emirates are well known for having innumerable downstream lube manufacturers, who produce a wide variety of automotive and industrial lubes, for the local, and majorly destined for the export market. One important reason for the proliferation of lube blending plants is the steady supply of base oils, given the Gulf is so richly […]
In a 2014 post on T-Sciences, it was revealed that a human brain process images 60,000 times faster than text. After all, we are visual by nature. Which also explains why 80% of marketers use visual content in their social media marketing. In today’s world, that is cluttered with a lot of content, and visual […]
If you’ve ever had reservations about how well PPC advertising would work for your business, then this article is here to help out. To summarise, pay-per-click or PPC advertising works by paying an advertising platform like Google to place your ads on their network where you’ll pay each time a potential customer clicks on your […]
There was a time that watching a video on the internet was, quite frankly, a pretty unpleasant experience. Audio didn’t match up, images blurred or skipped, and sometimes you had to reduce the quality or size of the video to get it to run smoothly. But the efforts of streaming services have come a long […]
It is a confirmed fact that visual content is a lot more powerful than simple text information. Simply using images without a layout or arrangement is absolutely not enough. You should know how visual content can be used to get traffic. It is important to have awareness of what gets public attention. If presenting a […]
Why describe an idea in 1000 words instead of using a suggestive image and send the message you want with half the effort? Even though texts are important, we live in a world which is ruled by visual content. People capture a message better when they see a picture or an infographic, instead of reading […]