In the last five years, you’ve probably heard something along the lines of how “Content is King” and that you should have a blog for your business when it comes to creating your online presence. While this is still relevant today, it’s also worthy to note that you can’t just come up with a hastily – written article and churn it out without having a strategy. This is precisely the myth that content marketing seeks to bust.
You want to offer content that is valuable and relatable to a reader with a clear goal in mind. Perhaps you want to be seen as an authority on a subject and have other sites link out to you. You may also be more focused on making viral content that many people can engage with through shares and comments.
Or, maybe you want to highlight your products and services by addressing popular pain points, eventually convincing people to try out what your business has to offer.
All of these are valid goals, and it’s a smart idea to mix them up. Having all of these in your content strategy will help your brand stand out amidst the thousands of posts that your audience gets exposed to. However, it could be quite overwhelming to start mapping out your content from scratch – especially if you’re not used to doing it before.
Worry not, as this is what this post sets out to help you on. If you don’t know how to create content for every purpose yet, you’re about to find out.
Generally, you should be focused on ranking for SEO, converting your readers into customers, and engaging them with what you produce. These goals will help you hit your targets and steadily increase the online success of your business. Find out how in the infographic below.