Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
Instagram marketing! It is a great way to promote your business and brands. Instagram has now become a lot more than just a social media platform where people share beautiful pictures. It is now one of the major marketing tools for promoting businesses. That is why more and more businesses are opting for Instagram marketing. […]
It is not easy to build relationships with clients who often make decisions and also influence decision making. The value of a B2B seller is in the ability to maintain high loyalty and project competence through the prism of company values. This requires powerful tools, such as, for example, LeadLeaper. The sales department will be […]
Pay per click marketing is known to produce powerful results for the companies that are willing to invest. That investment is not just with their money, but also their time and attention. The digital marketing and advertising landscape is always changing. PPC is especially known to also be shifting. It makes this strategy difficult to […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
If you are interested in pursuing a career in marketing internationally, there are many things to consider. One important consideration is the language barrier – it may be difficult for you to find an international job if your English skills aren’t strong enough. Another thing to think about is how accustomed you are to the […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
You might have heard this a gazillion times, but digital marketing is the future. With the way the world is charging towards technological growth, businesses have to adopt digital marketing in order to reach their audience. The world is also fast-paced, which means a company cannot survive on traditional marketing alone. If you are a […]
Television shows are not only being watched on the TV anymore. Nowadays, TV subscription services have stepped into our lives. There we have Netflix, Hulu, YouTube, etc. as direct sources of TV content through the internet. However, the internet will not always be available, also sometimes, we want to watch the show again after our […]
The push button era of the 21st century has led to many innovations. From touchscreen car consoles to gadgets with fingerprint recognition, anything that makes life easier, faster and more convenient will become not just nice-to-have, but a must-have. Take marketing automation, for example. Decades ago, marketers go through miles of processes and need to […]