It took 7 years for the European Commission to set up a regulation that applies to every company but have hit the hardest to companies that deals in large amount of consumer data: marketeers, technology firms, and data brokers. Nowadays, if you are indulged in online business, whether you have an ecommerce website, or you […]
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Call tracking has existed since telephones became a means of communication, especially for businesses. While it is great to generate leads, it is also crucial to identify the sources of these leads. As a marketer, call tracking can help you determine the type of marketing campaign activated by a particular call. You can assign a […]
There was a time that watching a video on the internet was, quite frankly, a pretty unpleasant experience. Audio didn’t match up, images blurred or skipped, and sometimes you had to reduce the quality or size of the video to get it to run smoothly. But the efforts of streaming services have come a long […]
SEO is one of the most critical aspects of marketing your website. SEO can help you reach the top rankings of search engine results. SEO works effectively through the use of keywords, which is a task that requires expert skills to execute successfully. If you want your business and your website to succeed, digital marketing […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Artificial Intelligence used to be far away concept we would see in movies. But the ideas and concepts are more of a reality than you might think. Artificial Intelligence systems and robots are a part of our everyday lives and will continue to be more involved in more aspects of everything we do. Current Everyday […]
With the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have merged to make the lives of people easier. One of the latest technology hacks which have revolutionized the whole world is the proliferation of IoT solutions. The Internet of Things […]
Building a Mobile Application is an expression and a reflection of what we see is missing around us. Generating an idea for app for the first time might be a difficult task. While creating an idea to build an app, you might face certain issues that are necessary to eliminate because ultimately it will determine […]
Artificial Intelligence (AI) is accepted widely across the globe for its efficiency. In the case of a business website, there is a chance of the site having a chat box. This is not an ordinary interface, but a bot (machine) drives it. Chatbots are usually the bot managed chat box, which gives out appropriate results […]
Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]