Blockchain App Development in 2022 and Beyond

For today’s entrepreneurs, building a blockchain app is more than following a trend—it’s a way to gain an edge over the competition. Startup owners everywhere are finding new and innovative ways to develop dApps, also known as decentralized applications. Blockchain development increases the security, transparency, accessibility, and scalability of business processes, and it can be […]

Is Blockchain Technology Driving Supply Chain Management?

New technologies are constantly being implemented across various industries to improve business processes and bring companies more value for less effort. One of these industries is the supply chain where there have been some challenges present for almost a decade and without successful solutions. Utilizing blockchain in supply chain management can potentially improve transparency and […]

How can a small business and D2C startups reach out to influencers?

Social media has transformed the way businesses market. It has brought about the influencer marketing trend, where brands work with famous internet personalities to promote their products or services. It’s a strategy that can give businesses the highest visibility by tapping into these influencers’ audiences. Influencer marketing requires a lot of work before even starting […]

How Startups are Using Embedded Marketing Techniques Instead of Building Large Internal Marketing Departments

Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]

Small Business Considerations for Crowdfunding Startups

Crowdfunding has become one of the most popular ways of mobilizing capital for small enterprises in recent years. However, most entrepreneurs do not understand how to use these platforms to create viable businesses. This post attempts to demystify crowdfunding for aspiring entrepreneurs. Pitching Crowdfunding is most popular with millennials, so it is important that you […]