Regardless of what industry you’re in, lead generation often feels like a constant battle. From retail sales to consulting services, businesses should be doing everything they can to capture lead information, nurture those leads, and convert them into sales. If you’re in the roofing business, you know just how important it is to build strong relationships with your potential customers and clients in order to manage your business properly.
A roof upgrade is a major purchase, so your customers need to feel absolutely confident in their decision to buy from you before they’ll actually do so. Using some fundamental marketing tips, you can not only increase the number of leads your business generates, but also the number of sales your business makes. Here are some of the top roofing lead generation tips that you can use to grow your business today.
Unless you’re already established nationally, the first step in generating more leads is to keep things local. That means getting out into your community and getting to know potential customers in the area. If you don’t have representatives of your business attending trade shows, participating in community events, and getting your brand out there, you’re going to have a much harder time connecting with local clients.
Before you start developing a complex marketing campaign, start with the basics. Word of mouth marketing is the most effective form of marketing there is. Reach out to potential local customers and exceed their expectations when they do decide to use your roofing services. By going above and beyond for your customers, you’ll quickly establish a solid reputation in your community.
Once you’re established in your area, it’s time to take things to a digital platform. An overwhelming majority of people use the internet every single day, and if your business isn’t online, you’re missing out on potentially countless customers.
A simple pay-per-click (PPC) advertising campaign is a simple and effective way for your business to be seen. Whether through social media channels or through search engines, PPC campaigns are simple and cost-effective. When potential customers click on your advertisement, give them a reason to leave their contact information. Free informational downloads and discounts on services are just two ideas that are proven to be successful conversion tactics.
SEO and Your Website
Search engine optimization (SEO) directly impacts where your website falls in search engine queries. When Google and other top search engines archive your website, it assigns your website a ranking based on keywords, the relevance of your website, the quality of the content on your website, and your website’s current traffic and customer engagement.
If you create your website and rarely update the content on your site, your site isn’t going to be effective. A simple way to consistently update your site with new, exciting content is to start a blog. Let your customers know what projects you’re working on, provide interesting, relevant information, and keep your customers engaged. If there isn’t new content on your website, what reason would customers have to come back to your site?
Your Social Media Presence
Finally, your social media presence is extremely important for generating more leads for your business. Billions of internet users are active on social media every day, and while your roofing company may not have an international presence, this statistic highlights just how important it is for businesses to be active on social media.
In fact, social media can be just as important, if not more important than your website. As customers browse the internet, they’ll be shown targeted ads on social media based on their search history. If they’re searching for a roofing contractor in the area and you’ve set up a social media PPC campaign, your ad may very well show up on their feed.
Managing Customers After Generating Leads
When you start to generate more leads, you need a simple, streamlined solution that can help you manage your business and your customers even easier. From scheduling and operations management to project management and customer communication tools, you’ll be ready to handle your influx of new leads.
Marie Erhart is a Success Manager at FieldPulse, creators of field service software that lets you run your entire contracting business from a single app. She works with contractors to help them grow their business using best practices.