What is the digital transformation of an organization?

Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]

Ten important facts about Artificial Intelligence in Digital Marketing

Advancements in the artificial intelligence technology have had a noticeable impact on various areas and on the aspects of mankind’s endeavours. Perhaps, artificial intelligence would be the main driving force in the revolution of mankind. Innovative businesses want to seize the opportunity to integrate the applications of artificial intelligence with digital marketing. As this combination […]