Why it is beneficial to study Masters in International Marketing in 2020?

Master’s in international marketing degree is ideal for students in 2020 who want to develop a global mindset and explore diverse professional management practices. International marketing focuses on improving the performance of businesses by competing in a dynamically changing global market. This degree is designed to expose students to ideas that will help them to […]

5 Ways to Increase Social Media Engagement

Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]