Most businesses struggle to grow because they lack sales. Different factors influence the lack of sales: a weak economy, lack of appropriate marketing strategies, and an ineffective team of salespeople. The three may not be the only reason your business is deteriorating. However, the same factors are essential because the marketing department is vital for […]
From a comparatively fair cost of living to great weather, San Diego favors indeed as one of the best places to operate a business. Forbes once ranked San Diego as the best city for startups. Perhaps, you wish to try your hand by starting your dream business but have no clue on how you’d survive […]
Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]
As Bob Dylan may have rightly pointed out through his song, “times they are a changing”, it indeed resonates with the rise of women entrepreneurs in the world. In fact, it wouldn’t be wrong to state that we are possibly living through the golden age of women entrepreneurs, which is finally here. The stars have […]
Branding in itself is a huge and pretty intense subject. And with the social media bragging in, the branding and marketing domain has become even more hyped and tricky. Now a product or a brand can enjoy the global presence and engage & interact with clients even from overseas. But with such great advantage comes […]