Market research is crucial to the success of every business regardless of its size and scope. According to research studies, a major reason for most startup failures is lack of knowledge about consumer needs, suppliers, market trends, competition, product pricing, and marketing. Startups owners are faced with unique business challenges and tough competition from already […]
Age-based verification is essential to many online businesses. E-commerce, online gaming, and social media platforms are businesses that need them. Age verification is important to maintain the integrity of online platforms. Age verification prevents minors from accessing age-restricted content. Developing new age-based verification solutions can be a lucrative opportunity for startups. This article will discuss […]
Starting a business is exciting but scary for entrepreneurs. Creating a product or service that solves problems and meets customer needs can be difficult but rewarding. However, developing a successful product can be overwhelming, time-consuming, and costly at the same time. This is where an MVP, or Minimum Viable Product, can be a game-changer for […]
Social media has transformed the way businesses market. It has brought about the influencer marketing trend, where brands work with famous internet personalities to promote their products or services. It’s a strategy that can give businesses the highest visibility by tapping into these influencers’ audiences. Influencer marketing requires a lot of work before even starting […]
Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]
The greater technology industry as a whole has not been the same since the introduction of advanced AI into the public. Devices like the Amazon Alexa and Google Home are great examples of normalized AI that has become a part of our daily lives. However, the AI industry is only getting started and the future […]
In the business world, when many entrepreneurs launch their very own startups, they may feel excited. Most probably, that’s because they’re unprepared for properly marketing it, they don’t have much knowledge of marketing (traditional & non-traditional), don’t have business experience. This is what the best digital marketing companies would advise to you. When you enter […]
For the last 10 years, there is a deluge of startups in different areas with most startups being focussed on technology and the internet. When you see now, only 1 in 10 startups that started five years back is still functioning. Closure of a startup can have many reasons, but the predominant reason according to […]
These are exciting times for business and technology. From one technological innovation to another, startups are getting the support they need to reach their greatest potentials. A forerunner in this partnership is the data-driven Artificial Intelligence (AI). In today’s digital society, data play a huge role in managing the present and shaping the future. According […]
With constant innovations in the education industry, the Indian edtech market is not far behind and is developing at a rapid speed. As a matter of fact, there have been as much as 900 startups in the past two years, the majority of which are entirely focused on the education sector. It is then no […]