Why Social Media Accounts Matter For Modern Businesses

It’s said that social media has become one of the most used means of communicating and socializing. The public uses many social media platforms to meet their social needs. They range from Instagram to Twitter to TikTok to Facebook.  As a business, do you think you should adopt social media in your operations, especially marketing? […]

3 Metrics to Measure Employee’s Performance

Successful companies emphasize timely and regular assessment of employee performance to ensure that the business is meeting its goals. That’s because employee performance is directly linked with the productivity of a business, in terms of both revenue and profits. However, some businesses have a difficult time identifying the right performance KPIs to measure their employees’ […]

Sales Ops, Performance and Metrics in B2B Leads Generation

It is not easy to build relationships with clients who often make decisions and also influence decision making. The value of a B2B seller is in the ability to maintain high loyalty and project competence through the prism of company values. This requires powerful tools, such as, for example, LeadLeaper. The sales department will be […]

5 Steps to Creating a CRM Strategy for Your Business

Technological advancement has enabled customers to become digital-savvy. This has prompted companies to adjust their customer relations strategies to meet their increasing needs and concerns. Today, a customer-centric model of business operations that caters to the customer’s every need throughout the interaction is the need of the hour. Customer relationships need to be carefully managed […]