What Makes Instagram the Best Platform for Online Marketing?

Nowadays, most of the social interactions and communications happen over visuals, instead of text and other modes of communication. From sending a selfie to snapping a group picture, ruling the social media news feed is all about sharing visuals. From a business point of view, the impact of this visual content growth can be seen […]

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What Ad Type Was Used

Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]

Building Your Social Media Marketing Strategy for 2022

There are so many businesses that don’t have an idea about what should create techniques for social media marketing. Some firms are giving the responsibility to the junior and young generation staff because they have ideas about social media. Every firm related to social media like igmods is required to operate the business thoughtfully and […]

Look at the Engagement Rate of an Influencer, Not Just Their Follower Count

If you ask yourself the characteristics that make someone an influencer, the very first thing you’ll probably imagine is that they have lots of people following them on social networks. It’s not necessarily wrong, but that’s not the only thing that makes someone an influencer these days, either. Nowadays, social media influencers have to keep […]

Effective Social Media Marketing Ideas to Attract a New Target Audience

Social media marketing strategies are just like a toothbrush. Sure, they may seem to work just fine no matter how long you’ve had them for, but you’ll still need to change them now and then. In today’s world, there are billions of users across various social media platforms. Facebook alone has over 2.5 billion active […]

10 Best Live Streaming Platforms You Should Know in 2021

With community restrictions and quarantine in place due to the global COVID-19 outbreak, live streaming has become more popular in record numbers. It is a great avenue to create and promote content, whether it’s about food, shopping, gaming, entertainment, news, or even the most trivial Q&A. Aside from its income-generating benefit, live streaming offers a […]

The things not to do on social media in 2020

The internet has many facets to it, including the world of social media with its numerous platforms. Social media has become an integral part of society, be it through influencing political debate, sharing images of delicious lunches or checking up on your favourite influencer’s latest posts. It’s massive, and virtually everyone is on social media […]