Smart business branding is crucial today to attract attention from the competition. You have to be distinct, or you’ll be lost in a sea of firms available. What’s more, your brand name needs to target the best customers and focus on an audience that will certainly benefit most from your services or products. Finally, your […]
Type has long been a branding tool. Some of the earliest trademarks that were introduced by such brands like Stella Artois and Twinings Tea feature logos that employ a piece of typography as a central design element. Twinings Tea has used the same logo for over 227 years. Can you believe it? Typography has the […]
Your brand more than developing an attractive and creative logo and infectious motto. It’s the very pith of what your identity is a big motivator for you, and what customers can expect when you lock-in. Your logo and trademark assume a job, sure, as do the images you use, the messages you deliver, how your […]
A brand is more than just its logo. People often tend to confuse the two and try to equate a brand with its logo. However, a logo is just a symbol that represents the brand. It is not the brand in total. The brand represents the goals, mission and objectives of a company and also […]
Storytelling nowadays is not just about narrating a nice backstory to build around your brand. It is now more concerned to creating a picture of your brand in a few words or lines so that it can create the kind of image in the mind of your target audience you really want. That’s why you […]
The elements of branding go far beyond your business cards, website, and company logo. Your brand helps you stand out in a crowded marketplace, and successful branding gives you a competitive edge against other companies in your niche. It doesn’t matter if you only have a shoe-string budget to work with, you can update the […]
Branding in itself is a huge and pretty intense subject. And with the social media bragging in, the branding and marketing domain has become even more hyped and tricky. Now a product or a brand can enjoy the global presence and engage & interact with clients even from overseas. But with such great advantage comes […]
When was the last time you heard that a clone app like Gojek could efficiently grow your business? Sure, you might have heard that. However, the question is what is the right direction to get the most out of the app development phase? Read this blog to find out the missing piece in your entrepreneurial […]
The efficiency and harmony of the office settings in Sydney depend on the type of chairs used. When choosing between locally made and imported office chairs, the cost is not the only thing— it is about a business’s values, sustainability objectives, quality, and design among others. This post seeks to uncover the differences that exist […]
In the digital realm, a compelling small business website can be your secret weapon. While many grasp the basics, there are hidden gems that can significantly elevate your online presence. This article aims to uncover these strategies, empowering small business owners to transform their websites into powerful engagement platforms. Keep Your Digital Footprint Fresh and […]