Content rules on the internet but not all kinds are used and perceived by every person. The most popular type of content is primarily, video, then written, and the least accessed is audio. The audio had been the primary type of material in the past when radios were prevalent. But the sound isn’t completely dead; […]
Since almost half of the world population is actively using social media now, only the sky is the limit for your business development. With social media, you can hypothetically reach them all, but surely you need a strategy. In this article, we are going to tell you how to grow your social media business with […]
Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
The modern payment processing system is an intricate network of banks, merchants, consumers, and payment processors. In the last decade, we have seen a massive shift from physical payments to digital payments. The usage of cash, credit cards are now shifted towards digital payments through eWallet payment system, mobile payment apps, UPIs, and EMV. Smart […]
Social media has become part of everyone’s lives nowadays. Whether you prefer Instagram or Facebook to check what’s new, it is inevitable to not spend at least an hour every day on social media. While written content might be interesting, there are many persons who prefer visual content. Instead of spending a couple of minutes […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Always listen first before you speak – It is something we have been taught while growing up. As individuals are trained to understand the importance of active listening and thoughtful communication, brands do not always have the strategies or tools to do so at scale. When you are running any business, it is necessary to […]