If you don’t harness the power of social media to increase brand awareness, you’re passing up tons of engagement and conversion opportunities. The catch is that getting your target audience to know who your brand is and stay top of mind among prospects can be a tough nut to crack. Competition is often fierce, with […]
Artificial Intelligence(AI) is creating incessant inroads in the arena of mobile app development, thereby helping companies to drive business goals and boost ROI. AI technology is considered a revolutionary digital weapon that has a powerful impact on businesses if they adopt the very technology into their mainstream space. Along with varied other digital tools and […]
Customer Loyalty is one of the most important things for brands today. Everyday companies come up with new and innovative ways to increase customer loyalty. One of the easiest and the oldest way to do so is to increase the customer satisfaction level. And as we enter the world of the Internet and social media, […]
A brand’s user interface (UI) encompasses the text, images, fields, buttons, and other elements a person interacts with when using a website or application. It’s easy to understand why the UI could shape people’s impressions of a company. However, the role of cloud computing in UI is an aspect that often gets overlooked. Here are […]
Websites continue to dominate the internet. Traffic for mobile versions of these sites alone makes up half of the web traffic worldwide. This was even more so during the COVID-19 pandemic of 2020. Of course, not all websites are created equal. If you don’t have quality content, then visitors will simply glance at your information […]
Applying for scholarship would be an easy task, if it didn’t have the requirement of writing an essay. These scholarship essays reflect students’ personalities, who they are as people, and what they have accomplished so far and why do they want to take admission in the desired institute. While this part is considered to be […]
The world today has improved a lot in communication, thanks to digital technology which has made a big difference at a very fast pace. Back in the day, it would take a month or two to send a message or share important information with someone from a different country. But since the introduction of internet […]
Smart business branding is crucial today to attract attention from the competition. You have to be distinct, or you’ll be lost in a sea of firms available. What’s more, your brand name needs to target the best customers and focus on an audience that will certainly benefit most from your services or products. Finally, your […]
With most company events going virtual in the era of Covid-19, keeping your audience engaged has never been more challenging. People tuning in from home have more distractions that can tear their attention away from your event. Fortunately, there are several strategies you can rely on to boost audience engagement. The team at Purple Patch, […]
Type has long been a branding tool. Some of the earliest trademarks that were introduced by such brands like Stella Artois and Twinings Tea feature logos that employ a piece of typography as a central design element. Twinings Tea has used the same logo for over 227 years. Can you believe it? Typography has the […]