Marketing: the keys to success in the business sector

Marketing is a tool which has always been linked to the business world, since it’s a technique which seeks to increase a company’s visibility and/or sales, although it can also be applied to the public sector. In fact, nowadays we see that every government has communication and marketing departments to communicate and influence in the […]

7 Must Follow Business Leaders In 2019

They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]