No matter what business you’re in, you just can’t escape the power of online marketing. Our life today is surrounded by internet in aspects that weren’t imaginable a decade earlier. An ever-increasing number of people have found solace in online for everything they need. From searching for compelling content to shopping, the internet is the […]
Marketing is evolving continuously with each passing day. In order to dominate the WWW and get more business opportunities, entrepreneurs and website owners use different types of marketing tricks, such as inbound marketing, content marketing, Agile marketing, email marketing, event marketing, experiential marketing, results marketing, account-based marketing, affiliate marketing, etc. As inbound marketing and content […]
Marketing Funnel has got a pivotal role to improve business sales. It gives you a roadmap to turn your prospects into loyal consumers. Nowadays, consumers are well informed, empowered, and connected. Hence, it is essential to understand the marketing funnel to grow leads and improvise conversions. About 68% of businesses have not yet figured out […]
The acronym URL stands for uniform resource locator. It is also referred to as the web address. The website has a domain that consists of all the files and folders where the programming files are kept. Every file that is uploaded to the server generates a URL. These URLs must be SEO-friendly so that it […]
The world of eCommerce is changing rapidly due to the emergence of new ways to develop eCommerce websites. Headless commerce is an emerging eCommerce development trend that separates the front-end and back-end of the website by letting companies create eCommerce solutions on multiple platforms via APIs. It is increasing in popularity nowadays, and it is […]
As the name suggests, the landing page is the place where a visitor “lands” after clicking your link. Technically, it could be for anything—a blog post, a product page, a home page. But, usually, especially if we’re talking about a marketing landing page, it needs a clear purpose. The landing page is there to convert […]
A one-second load time delay on a website can result in a 7% conversion loss and 11% fewer page views. Page load has been Google’s ranking factor for a long time, and in 2018, mobile speed also became a ranking factor. If your website takes a few extra seconds to load, it may impact the […]
The one-page layout has become an overnight sensation for website designs because of the unmatched user experience it provides to the end-users. Most internet users have tendency to engage with a website that has simplest design, but rich user experience. Surprisingly, these users make up the target audience of many online businesses. To cater to […]
To ensure you have a successful and profitable business, you must know different tactics and approaches that will work best for you. This can only be achieved with the help of Inbound Marketing Strategies. Having a detailed understanding of this strategy is crucial for the growth and success of your business. Using and implementing this […]
Any organization, who wants to want to get a competitive advantage in a digital marketing era, must enhance its website viability by using different tools on Google and other search engines. When doing online marketing, small and medium scale business owners are under pressure to increase their target audience or results on the website. But […]