When it comes to Cybersecurity, most businesses, especially SMEs and MSMEs have been found wanting. While cybercriminals have advanced in terms of their attacks and strategies, businesses have not been able to keep pace with their defense mechanisms. The COVID-19 Pandemic has seen a high spurt in the number of cyberattacks being committed against businesses. […]
Many businesses define their success as making more sales and revenue in comparison to the last quarter. And to hit their goal, companies are using CRM softwares to keep track of all their campaigns and hit their targets. Earlier companies were doing all the tasks manually, but after the implementation of the CRM system in […]
Maintaining a business is filled with unavoidable obstacles and restrictions, ones that are probably going to test your understanding and resolve. Indeed, even with the incalculable number of open and adjustable eCommerce stages accessible today, there are numerous things that can turn out badly while building, propelling, or dealing with an online business. Aiming to […]
We are living in a time that has turned our lives upside down. Due to COVID-19, the whole world is facing bizarre circumstances. Either it is education or business, everything requires tactics to survive in this pandemic. This situation asked for new approaches and strategies for businesses to keep them viable. Many businesses are shutting […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Customer relationship management (CRM) is the process used to ensure that your customers’ experience is optimal. After all, customers are the most crucial resource for a business, so they should be devoting a lot of effort into keeping them happy. Having the right system in place is essential. Investing in a program like Salesforce and […]
Magento is an open-source platform used to build E-commerce websites. Recognized stores like eBay, Nike and Adidas are also based on this framework because it is secure, scalable, feature-rich, and affordable. The architecture it offers to store merchants and imposes no restrictions on business flows. In addition, it is also perfect for M-commerce since it […]
Hackers are fast mastering the art of infiltrating company networks. This is despite constant advancements in data-breach detection technology. Research indicates that the average data breach takes up to 200 days to detect, and it costs up to $4 million dollars in damages. A study by The Pomenon institute suggests that up to 93% of […]
Zoho CRM has taken the entire sales world by storm. The Zoho Corporation as a multinational company released their first SaaS app and the Writer CRM solutions back in 2005. It has moved a long way since then. Initially it was believed that with the all-comprehensive sales alternative solution, the Zoho CRM can compete in […]
Business intelligence generally refers to the specific solutions will amass every type of intricate business data for any firm. But, it also summarize it into reports. All the information which is amassed is mostly intended for a specific purpose. Also, most of this data is used to help the companies make better business decisions. Big […]