Magento is an open-source platform used to build E-commerce websites. Recognized stores like eBay, Nike and Adidas are also based on this framework because it is secure, scalable, feature-rich, and affordable. The architecture it offers to store merchants and imposes no restrictions on business flows. In addition, it is also perfect for M-commerce since it meets all the needs of companies, who like to have a 100% mobile platform. With a wide range of features and hundreds of extensions, it has everything a business needs to build applications and e-commerce website. Hence, if you are looking for Magento, our blog aims to highlight its features.
Magento is an open source platform having an easy to download option. It provides support and updates to the developers from the extensive community. In addition, Magento even provides options to opt desired hosting service. Cloud hosting lowers the cost of ownership, as no additional cost of maintaining is required.
The Magento has a feature to supports multiple languages without any manual interference. Content, banners, and product descriptions are easily converted into the local language of the buyer with a few basic steps. In addition, the voice search function provides multilingual feature as well. Thus, buyers can easily search and land on their product page easily.
The shopping cart on Magento is well maintained and simple to optimize. It is easy to create additional pages according to the preferences. It permits one-click payments, as well as shipping to a different address if required. The customer can purchase a product as a guest or a user to avoid the registration step. In short, payments with a simple checkout is a part of mobile development solutions.
Magento offers a wide range of security extensions and patches on a timely basis. You can also add an SSL certificate and implement a two-step verification process to secure the store’s back end. All these websites must follow the PCI standard for proper security. Security is crucial as customer data is saved on the store database.
The analytics functionality of the Magento platform allows companies to manage business performance. Magento’s intelligence tool allows robust generation of the report regarding sales, products inventory, abandonment of cart and more. Thanks to the analytics reports, it is possible to check the activity of the website with proper statistics.
The Magento CMS allows proper management of product across different categories. It offers robust support regarding inventory management for different product types. Hence, if you plan to sell a wide range of products ranging into thousands, simply opt for the Magento platform. Also, the interface for the administration makes it easy to apply timely updates, which saves a lot of time.
The speed and personalized content are some of the essential elements that hamper the user experience with mobile apps. So, selecting the most recommended E-commerce platform like Magento is a great idea. It helps to build, manage, and maintain the online store that decides its success in the virtual world. It is highly beneficial for businesses having limited resources.
Undoubtedly with the above-mentioned advantages, Magento is a reliable and feature-rich platform for all type of business. It has all the features that an enterprise needs to survive in a highly competitive world. The eye-catchy and engaging designs make Magento platform a great experience for shoppers.
Sneha Rawat is an experienced developer associated with OrangeMantra, a leading development company known for offering Magento development services to its clients. She loves writing informative blogs on the latest & trending technologies.