SEO is one of the most critical aspects of marketing your website. SEO can help you reach the top rankings of search engine results. SEO works effectively through the use of keywords, which is a task that requires expert skills to execute successfully. If you want your business and your website to succeed, digital marketing […]
There is a lot of emphasis placed on SEO in content, images and meta tags. However, what you name your URLs for those pages is equally crucial to your overall SEO. It is vital that you carefully consider how you structure and word your URLs so that your web pages are correctly indexed and boost […]
In this era of popular social media platforms on the web, individual professionals as well as companies promote business online using various social media platforms. Here is a list of social media guidelines that business owners can use and implant in their social media approach to make sure that their business presence on social media […]
With so much information around us at all times, people are becoming more specific about what they what and how they want it. Generic optimization methods that only take care of tags, headers and keywords are not enough. People are looking for results about specific regions, brands and times. It is a result of the […]
Videos are exploding on Facebook nowadays because they have become the best way to create engagement with the social media community. For businesses, this could mean a HUGE marketing opportunity. It’s the reason why more and more companies are investing in video production services. The good news is, creating videos is now fast and easy. […]
Digital advertising is an essence of global marketing nowadays. The spending in this field will reach nearly $230 billion this year and grow by more than 40% until 2020. At the same time, official estimations suggest that almost 14% of digital advertising revenue come from retail industry. In such circumstances, retailers need to adapt to […]