If you are a sucker for marketing techniques, then you probably know who is Jay Abraham.
Modesty aside, he’s just the Godfather of Marketing. Throughout his successful career, he has helped his clients amass whopping revenues of up to $21.7 billion. A true marketing guru, Jay Abraham has trained many famous business gurus, though none will probably come close to him.
If you are looking to be just as successful as his many followers, then you need to heed these five epic marketing tips for a significant increase in business revenue.
Capitalize on Outcomes
The pandemic has thrust most of the world in a global recession. While you may expect to lose clients along the way, you can save them with the help of Abraham’s book titled, “Stealth Marketing: Recession Proofing Your Business.”
As such, you need to be prepared to pay $1,000 for a copy of the book. And even if you have the money, you might not even get it. In the initial run, the copies were sold out in as fast as two weeks.
So how is Abraham able to raise his book costs to $1,000 apiece – and his consulting rates at $100,000 – and still get clients? Well, he capitalized on outcomes. He showed the value that he can add to his clients’ lives – and that’s what made everything he did profitable.
Be an Expert in Your Niche
To become an expert in your field, you need to create a belief system for your valued customers. You need your clients to see you as the most trustworthy person out there.
With that being said, you need to work hard to understand your niche. You need to treat each market as a special unit so you can yield fantastic results for each one.
Every person aims to be great, without even knowing what greatness really is. That said, Abraham advises his clients to have a vision – a set of goals.
Despite being wildly successful, Abraham often looks up to accomplished individuals and what made them triumphant in their fields. At the same time, he analyzes the possible barriers to their paths to success.
Like Abraham, you need to take examples from the brilliant people around you. These can help you make strategic modifications for better revenues.
Everybody wants to be successful in the fastest time possible. However, it’s not that feasible. You can’t be rich right after taking a few seminars or consultations.
If you want to be as good as Abraham’s clients, then you need to trust the process. You need to go slowly but surely, taking the methodical baby steps towards marketing triumph.
Read, Read, Read
There’s a quote that goes, “Today a reader, tomorrow a leader.” This is something Abraham wishes to impart to the people around him. If you want to be successful, then you need to read a lot.
However, it’s best if you avoid tactic-centric marketing books. Instead, go for resources that focus on strategic mindsets.
So, who is Jay Abraham recommending for some good reading? Here are some of his favorites:
- How to Write a Great Advertisement by Victor Schwab
- Taken at the Flood by Agatha Christie
- My Life in Advertising by Claude Hopkins
- Scientific Advertising by Claude Hopkins
Marketing may be hard, but know that guru Jay Abraham can help you out. All you need to do is follow his tips, and you will see your business revenues improve significantly.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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