How to optimize User Experience Using AMP


What is AMP?

AMP, which represents Accelerated Mobile Pages, is an undertaking made by Google to speed up viewing sites through its search engine. Have you at any point run over a lethargic website that takes a long time to load, has a chaotic plan, or a confusing format? AMP addresses this issue, making these pages load quickly and coordinate with a basic design. Its outcome is an incredibly wonderful client experience for any guest to your site who needs to explore and read your content quickly with insignificant interruptions.

No business wonders about using AMP for its business; everyone knows how much is worth it.

It is an open-source activity that plans to improve the web browsing experience by diminishing page load times. While quicker web browsing is tempting, it’s not by any means the only motivation behind why site proprietors are building their versatile pages in the stripped-down design. There are extra advantages that recommend AMP will have a significant impact on the future of website publishing.

Before we take a plunge, look at our post if you need to find out more about AMP. What is its importance? In the post, we clarify in more prominent detail about AMP.

AMP is vital for digital marketers and site owners to acquire information about this project and have the option to execute it into their customer’s ventures.

Now you are familiar with AMP, and how you can optimize user experience, then I am going to explain to you the following points-

1. Content is King

AMP innovation is helping engineers and advertisers understand the significance of conveying an extraordinary experience at all levels. From planning your website to making accurate content, all that is needed to give the best insight to every one of your users. This is consistently useful in focusing on the content of your site. The loading speed isn’t sufficient if the content isn’t relevant or valuable.

2. Optimize through faster load time

load time

Each microsecond can have a significant effect on an organization’s primary concern.

AMP is all about speed. The whole venture was established on the possibility that clients expect results speedier, so pages adjusted to cell phone use should load at ideal rates (optimal speed). Usually, this implies that a portion of the more perplexing bits of back-end programming must be diminished to support proficiency for a better user experience.

3. Font optimization

Typical websites stand by until all the other things are loaded before downloading the huge text styles (font)frequently utilized on pages. Since AMPs limit the CSS and utilize external scripts, the system requires no HTTP requests until textual style has been downloaded. They are focusing on asset loading. The AMP structure focuses on assets that are probably going to be seen by the client. This implies everything around the top, yet additionally, assets that are anticipated as significant, which can be pre-fetched preceding loading due to the static layout. Fundamentally, the data is there and prepared to utilize, yet possibly delivers when a client entirely sees it.

4. Optimize user engagement and retention

Give intelligent encounters on your AMP pages. Use segments like amp-carousel to make rich images and amp-iframe to join interactive components that AMP doesn’t locally support.

Make customized client ventures. Offer a login button, and if your substance lives behind a paywall, carry out your guidelines and offers using amp-access.

Expand onwards ventures—link to related or recommended articles and other important segments of your site.

Customize content by including proposals through amp-list.

Execute a menu with an amp-sidebar to urge clients to browse the remaining website.

Develop new engagement, for example, lead age, email signup, and comment support with amp-form.

Focus on promotion types that offer a decent browsing experience. Enquire AMoP advertisement format, for example, amp-tacky promotion and amp-fx-flying-cover.

Drive application downloads. Incorporate an application install link in a banner with an amp-application flag.

Guarantee a quick change to your non-AMP Progressive Web App (PWA) website for users. Use an amp-introduce service worker to populate your cache.

5. Take an interest in the open-source AMP Project to help shape its development.

Watch the AMP development guide for updates and highlights. Get included. Contribute source code, record bugs, or offer criticism on GitHub. Offer your contribution to AMP at Stack Overflow. Figure out how to utilize AMP segments with Examples.

Piece of Advice

Remember one thing- To optimize user experience, you need to optimize your web page.

When you’re hoping to streamline your website pages for AMP, if you’re a beginner, something you could do is keep up two variants of your content page. Your unique content page would be the mobile browser-friendly version that clients will see, yet you’ll likewise have the AMP version of that particular page, which will speed things up.


Mobile in terms of usage has been gradually overtaking desktop work areas for all web-related activities. In fact, as of 2020, mobile accounted for over 50% of users worldwide, finally surpassing desktop at 43%.

The shift has been steady yet incredible. This pattern has been consistent and enough to propel Google to make the Accelerated Mobile Pages (AMP) Project an open-source effort to help advance sites for browsing.As referenced, AMPs are about speed. This implies different perspectives about the page come next to the performance. Your optimal website design may be adjusted, with some details sacrificed to accept the speed improvements allowed by AMPs fully. Assuming you are reluctant to change that plan, gauge your choices cautiously and choose whether your mobile visitors would prefer to have a page with all the bells or one that loads almost instantaneously.

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