WordPress is one of the finest and most used content management systems when it comes to both content promotion and theSEO. That being addressed that competition in online marketing is getting tougher every day, however, there are multiple ways to optimize your website to help heighten the SEO rankings, expand more audiences, and achieve a better performing website vastly.
Good SEO should be engrained in every aspect and element of your WordPress website. Though WP is itself a very vigorous CMS, it still requires catalyzers to boost its functioning ability. Purposely, you will require a powerful SEO plugin, most likely Yoast to boost the SEO featuring another robust source W3 Total Cache.
So, we have created a whole guidebook for you to understand and configure the Yoast plugin with W3 Total Cache:
URLs are of immense importance to enhance the SEO of your page. To achieve the motive, you will be required to change your permalink structure.
You’ll need to go Settings > Permalinks. Here, you will see the default settings set as:
But we recommend you use either /post-name/ or /category/post-name/. You can also choose Custom Structure and edit it according to your demands.
WWW or non-WWW
It is very important, how do you want people to see your website, whether www.yourdomainname.com or justyourdomainname.com.
Assure that by visiting the general settings; Settings >General, here, you would get the desired versions:
You will also need to set up your website with Google Search Console and enter arelevant domain; Settings >Preferred domain:
Any stop words like “a”, “the”, etc., must be removed from the permalinks to make the SEO more obvious.
Moving to SSL
It would be a great idea if you switch from HTTP to SSL because it is more security oriented and resourceful.
2. Make your titlesSEO optimized
The title represents the key points of your page and is very critical and significant to intensify the page’s ranking on the search engines. It is not only the regular title for your browser or tab window, it’s what people see first whenever they search for something and see the results. It’s mostly a one liner statement that explains all in the blog or article followed by the pre-defined URL, the snippet, and mostly a meta description shared with a date:
While Yoast SEO plugin can greatly add value to your titles.
This is how you do it:Install & start the plugin >get an SEO section in the admin area > Direct to SEO > Titles &Metas> create customized Title Template and meta description
Always remember that search engines highlight and evaluate your content through the initial words, so try to put your keywords at the start of your description as well as in the title to rank well online. Following this, you can get more chances to get viewed and get your content clicked by the visitors.
3. Bring SEO Boost to each Post
Whatever post, article, blog, or content you create, you can effectively boost its appearance on the search engines individually. The Yoast plugin provides a precise frame that has everything to accomplish your SEO requirements.
Deliberately, Yoast provides a snippet view to help website owners to make accurate SEO optimizations.
This view gives you a quick status of your post’s reachability and ability to engage the audience on a huge level. If it is green, you are good to go!
Otherwise, you will see the red or orange sign as a warning that your SEO is not well optimized and needs some better keyword strategy and placement. It will tell you if the title is longer than desired or the keyword density is higher than required or anything that is out of the fixed range and capacity.
Title optimization is important because:
A title should have the priority keyword that is important and relevant to the post or the blog. Keep your focus and placement of the keywords right.
Most importantly, your title should be enticing enough to urge people to click and see what it has inside it.
4. Improve Your Descriptions
Victory! If you have engaged a whole lot of people to your page with just a convincing title, but do you know the description below can make them just go away and lose interest totally? The description needs to be a very attractive summary of your post having a quick idea of what you want to deliver to the audiences.
The keywords placement really matters in the description. Themeta description is used by search engines that are presented in the snippet. The meta description actually has all the content and its summary that the searcher looks for in the search results.
5. Fuel up the Speed with W3 Cache Plugin!
Coming to the end, boosting the speed and page loading is very imperious in satisfying your visitors and delivering them a satiating experiencing. For this, you got to need a WordPress popular plugin W3 Cache Total to improve media file upload, sharing, storing, and distribution.
It works more magically if combined with any powerful CDNs and extensions.
Following are the steps to effectively integrate W3 Cache Plugin in order to achieve an expediently performing and loading website:
Install the W3CT >Go to Performance> General Settings > Select and enable everything you want to cache > Save Setting > Preview > Deploy > customize settings according to your requirements
So, here is the most comprehensive guide to get you started with your WordPress website.
Don’t forget to reach for an efficient performance testing company like Kulitatem to get rid of any defects and performance related loopholes. Defect management tools like Kualitee can help you better reach the purpose.
Good luck with your SEO boosting!