Data is important to businesses for a number of different reasons and small businesses in particular need to be careful about how they collect and handle data. This is important for a number of reasons –both practical and legal. Fortunately, there are now a plethora of tools out there to help you manage your data […]
In today’s world of the IT industry, a significant number of businesses are turning to software outsourcing trends in order to get the most out of their projects and cut down on costs. Small-sized businesses have several options when it comes to software development. They can develop the software in-house, they can outsource the development […]
Are your customers abandoning carts because you do not allow them to choose delivery dates? Especially for businesses like bakeries, florists, grocery stores, customers would refrain from ordering online if they cannot select the delivery date. Well, what is the point of receiving a birthday cake after the day is gone? Right! Businesses for whom […]
Every successful business has top-of-the-line marketing strategies. It may take hundreds of efforts to develop the best plan to lead an organization to success. Verbally convincing your team that you’re putting in the work isn’t enough to prove how the strategy will create magic in the marketing process. That is why experts say preparation is […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Search engine optimization is nonnegotiable for businesses with an online presence. Visitors are likely to visit a site that appears higher in search rankings, while those that are listed on the second and any other pages will have considerably less traffic. The first page of search engine rankings does not have to be unattainable. With […]
When it comes to Cybersecurity, most businesses, especially SMEs and MSMEs have been found wanting. While cybercriminals have advanced in terms of their attacks and strategies, businesses have not been able to keep pace with their defense mechanisms. The COVID-19 Pandemic has seen a high spurt in the number of cyberattacks being committed against businesses. […]
Over 29 million small businesses are based in the United States. Most people fail to realize just how difficult it can be to create and run a successful business. If you are the owner of a small business, then you know how important it is to adequately manage your employees and your finances. Failing to […]
Technology has taken over the world in all possible and impossible ways. So if you’re thinking it’s surely okay to run a business without a lot of technological involvement- it’s time to step up your game. It has been proved that many small and independent businesses tend to not do as well as they could […]
The use of the digital world in communication has become increasingly popular over the years. Whether through social media, or online chatbots, or online messaging forums- the internet offers a wide range of tools that you can use to connect with other people without much difficulty. Similarly, digital communication has been adopted as an efficient […]