Small Business Considerations for Crowdfunding Startups

Crowdfunding has become one of the most popular ways of mobilizing capital for small enterprises in recent years. However, most entrepreneurs do not understand how to use these platforms to create viable businesses. This post attempts to demystify crowdfunding for aspiring entrepreneurs. Pitching Crowdfunding is most popular with millennials, so it is important that you […]

The Market Research Guide for Startup Success

Market research is crucial to the success of every business regardless of its size and scope. According to research studies, a major reason for most startup failures is lack of knowledge about consumer needs, suppliers, market trends, competition, product pricing, and marketing. Startups owners are faced with unique business challenges and tough competition from already […]