Importance of Packaging design in brand marketing

The art and science of designing a product’s packaging’s look, feel, and structure significantly impacts customers. From the physical container and labeling to stamping the brand identity, every aspect of the packaging is carefully crafted to make a lasting impression on the target audience. But why is so much time spent researching a thing that […]

6 Great Start-Up Funding Options Appropriate for Your Start-Up Business

According to NASSCOM, start-ups in India witnessed an upsurge of 108% in funding in 2018 compared to the previous year. The main reason behind this growth is the rise of various funding sources and multiple schemes from the government. The introduction of GST has also simplified the supply chain management system and reduced the operational […]

Things You Should Know Before Starting Your First Brand Identity Project

Is it accurate to say that you are in all-out startup mode? Perhaps a little overpowered by all that you have to do to before your brand welcomes the world? Is “business branding” one thing on your agenda that you aren’t sure how to handle? Distinctive brand identity captivates, resonates, and defines, forging lasting connections […]

How to start a social media marketing agency in This Year

The traditional marketing methods surely bring a lot of revenue, but it is often unable to engage the audience. The business owners are looking for social media marketing agencies that will be able to increase the retention rate. Social media marketing in 2020 will flourish. A social media marketing agency specializes in leveraging various platforms […]

What You Need to Start Your Own Scuba Tour Business

So, you’ve always been fascinated by the underwater world and have a deep passion for scuba diving. You dream of sharing this incredible experience with others while running your own business. Well, starting your own scuba tour business can be an exciting and rewarding venture. In this article, we’ll guide you through the essential things […]

What Does It Take To Be An Expert Content Strategist? Building Out the Optimum Social Media Calendar

70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]

How to develop successful social media policies for your business?

Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses.  Developing a comprehensive social media policy is crucial for ensuring that your […]