Things You Should Know Before Starting Your First Brand Identity Project

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Is it accurate to say that you are in all-out startup mode? Perhaps a little overpowered by all that you have to do to before your brand welcomes the world? Is “business branding” one thing on your agenda that you aren’t sure how to handle? Distinctive brand identity captivates, resonates, and defines, forging lasting connections in a crowded market. Unleash your essence, stand out, be unforgettable.

We feel you. What’s more, we have a decent sense for the things that truly matter with regards to guaranteeing your startup has the best possible branding underpinning for a fruitful commencement.

So hone your pencils, open up your spreadsheet, or get your notebook. For a little help, here’s a rundown of some of the things you should know before starting your first ever brand identity project. Read on!

Brand Identity

The identity of a brand is simply the essence of a brand. A brand is a philosophical and passionate idea. On the other hand, brand identity is the visual segment of a brand that delineates to those much significant thoughts.

It incorporates messaging, logos, colors, typography, and packaging, and it enhances and strengthens the current notoriety of a brand. Brand identity attracts and entices potential consumers to a brand while making existing customers feel relaxed and unworried. It’s both internal-facing and outward-facing. 

It is indispensable that the identity of a brand is steady. Since it is speaking to and fortifying the feelings of a brand, the message depicted by it must be understandable.

To oversee brand identity, businesses ought to put resources into a management system that encourages them to remain predictable while as yet having the speed and adaptability important to survive and thrive in the ever-competitive market.

Things To Know

Here are some of the important things that you must keep in mind before starting your brand identity project.

Define Brand Positioning and Purpose

First and foremost, when it comes to building a brand identity, you need to figure out what your brand positioning and purpose is. The purpose of your brand is the main explanation behind why your business exists.

On the other hand, brand positioning is the process of naming of who your item is for and why your item is a superior alternative than the contenders. Characterizing these will educate your methodology as you make a logo, determine a shading palette, and so on. A procedure called Purpose, Position, and Personality is valuable for responding to these inquiries.

Essentially, brand positioning is making the brand’s aim and objectives actionable. By defining your target audience and knowing where you stand from the competition, you build or establish the foundation for your brand to achieve your purpose.

Market Research

Customer and market research can define the positioning and purpose of a brand. For the most part, research is vital and critical to understand and learn the cultural tension. Fortunately, there’s a sea of content and information available online to help you do market research, and this could be of big help for the beginners.

One of the easiest and simplest ways to administer market research is to talk or speak to people, particularly your target audience. An example of this is phone interviews. It is a great way to put emphasis on the emotional element of research.

Aside from phone interviews, there are also online survey tools, for example, Survey Monkey. These tools are a quick way to collect data. Keep in mind that excellent market research can help you identify who your salient customer personas (target audience) are.


Should the logo come first before the brand? Well, it is hard to say, since brands and logos are, for the most part, always being adjusted and refined. However, a clear, understandable brand must come first, then a logo that enhances, compliments, and matches the brand.

The logo of your brand is overriding your brand identity design. It is part of your brand identity that your customers will see the most. Thus, the logo must align with all the components of your brand identity.

Go for a simple look to boost your chances of having a logo that stimulates an intense emotional response.

Color and Typography

Know and learn the emotions carried by particular colors because it can help you choose the appropriate ones. Just like finding the right color, looking for the right typeface is important. Keep in mind that fonts are powerful.


There might be re-evaluating and redesigns ahead. However, commencing with a confident and reliable brand, as well as a unified brand identity will give clearness to whatever you do. And even though some changes might be required in the future, be consistent so that people will be the one that will come to the people’s mind. Aside from all of these things, be sure to have great business signage that includes your brand name and logo. Contact any signage maker like Shieldco Art as they a plethora of signages such as customized medical office signage.

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