Hubspot is meant for inbound marketing and sales purposes. The software’s sole purpose is to attract the visitors, lead transformation and finally closing the deals. Long gone those days of marketing of contacting or making purchases. The ease with which it provides the tracking and selling of goods has no match. The Survicate is developed […]
No business owner starts his or her business with the hope of making losses. Everyone always wants the patronage of customers. Achieving this is not a walk in the park. Not knowing the how-to, has made many business starters get discouraged and eventually have their dreams cut short. If you want your business to have […]
Big Data Unleashed! Today, everybody understands that they won’t be able to embark on a transformational journey without taking advantage of Big Data’s benefits. This huge step forward has given businesses access to incredibly nuanced data sets, allowing market executives to create ideas that are better than ever before tailored to their consumers’ needs. But, […]
Google Play Store and the Apple App Store are flooding with mobile apps. Many different apps available under the same category make the market so intensified that people have many options to satisfy their one simple need. Businesses which rely only on mobile apps to acquire the customers and earn, find it very difficult to […]
Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]
It took 7 years for the European Commission to set up a regulation that applies to every company but have hit the hardest to companies that deals in large amount of consumer data: marketeers, technology firms, and data brokers. Nowadays, if you are indulged in online business, whether you have an ecommerce website, or you […]
E-commerce is growing at an unprecedented rate all over the globe. In 2018, global online retail sales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. The e-commerce industry is escalating at a rapid pace, and it is up to e-commerce business owners to […]
An excessively high number of online returns is one of the biggest problems of the e-commerce industry today. In 2018, total online retail sales in the U.S. were about $517 billion, but the returns amounted to a massive $156 billion, accounting for 30% of all sales. Amazon, which delivers about 40% of online merchandise in […]
Every business needs effective strategies and communication for achieving success and sustainability whether it is a startup or a cooperate, Businesses of all sizes need the elevation communication not just for financial success but also to develop throughout the journey of the business life cycle. It provides a roadmap, outlines, and necessary steps for achieving […]
In digital marketing, specialists and generalists play distinct yet crucial roles. Among these roles, Email Marketing Specialists and General Marketers stand out as key players, each with unique skill sets and responsibilities. In this blog post, we will try to understand the critical disparities between these two roles, shedding light on the skills required for […]