What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

5 Reasons Promotional Products Remain Relevant in Global Marketing in 2018 and Beyond

A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]

5 Common Instagram Advertising Mistakes And How to Avoid It

Instagram is an excellent platform to build your brand and to inspire your target customers by actively promoting your brands and services. It’s a vital marketing channel for businesses and brands to consider. Human will always love visuals, and that’s probably why this image-sharing concept is so popular. Instagram Ads, for instance, are a powerful […]